Microsoft - Interaction Design  HP - UX Design and Research
 Microsoft - UX Research

 Design and Research Projects
 Publication and Development

Microsoft Customer Center : Design Work 08 - Current
Methods: Scenarios, Brainstorming, Sketches, Wireframes, Mockups, Lo/Hi fidelity Interactive Prototypes, UI Flows, Designs, Style Guides.
Team: Relationship Experience Division (RXD), Microsoft, WA

Summary of Work
Microsoft’s customer business center is an online self service portal that tries to build strong relationship with medium and small business customers across the globe. In a nutshell, we envision this portal to serve as a one stop shop for business customers. One of the biggest challenges is to accommodate both business objectives and customer mental model to be able to strike a happy balance and provide value to both stakeholders and customers. I collaborate with the business units and project team to drive user centered design approach when working on challenges, opportunity areas, key features and pain points in the product.

• Conceptualizing and designing user interactions using the scenario approach and iterating continuously based on user feedback.
• Working closely with product managers, development managers and the larger UX team to go through the agile design cycle from driving conceptual explorations, insight generation, brainstorming, sketching, storyboarding, conducting and participating in design critique sessions, generating low and high fidelity prototypes to delivering production assets, style guides, design specifications etc.
• Championing user centered thinking within the project by collaborating with business units/stakeholders in understanding both business and customer requirements, strategizing/prioritizing initiatives and also in creating and developing user scenarios.
• Spearheading rapid prototyping in various projects to quickly bring conceptual ideas to life for early feedback and created semi interactive builds for the purpose of realistic user evaluation.

Snippets of Recommendations
"Sindhia has been an awesome member of my team. She brought in excellent research skills and strong design skills and has actively continued to grow both. She continually strives for excellence in everything she takes on...” - Arnie Lund, Director of User Experience, Microsoft.
“Sindhia is one of the brightest, most diligent and strategic User Experience Designers that I have ever met. With her Masters in UX, Sindhia shared new methodologies to our team, created innovative processes and designed wonderful interactions. In our design reviews and discussions, Sindhia always brought us back to "The voice of the customer" and created in-depth Personas with great User Scenarios and Workflows....” – Evana Gerstman, Sr. User Experience Designer, Microsoft.
“...Her can-do attitude and dedication is contagious. Her creative problem solving and technical and product design abilities impressive, and her talent to work with others inspirational. She goes out of her way to problem solve and make recommendations and is able to contribute at many levels.....” – Sal Celis, User Experience Lead, Microsoft.